Welcome to PRECISE Merchandise – Premium Giveaway Solutions.


Located in the heart of Dubai, United Arab Emirates, PRECISE was established in 2002 where we started by opening a retail outlet in Dubai Duty Free at Dubai International Airport. We introduced the first 3D crystal laser engraving technology to the Middle East which led to a number of business opportunities from creative personalisation and customisable products to merchandising development. We today have exclusive distribution rights for many well known products in the Middle East.
PRECISE prides itself on being at the cutting edge of both technology innovation and services. With a team of over 100 skilled staff, strategically located in Dubai Investment Park 2 within a large modern production facility, we are able to serve not only the UAE but also the entire Middle East market, receiving and distributing products.
To cater to the growing market demands in Saudi Arabia, PRECISE extended its network in Riyadh with the establishment of PRECISE Gifts Co Ltd with another office, showroom and a growing sales team in 2018.
All that experience will be used to help you Being at the forefront of 3 D innovative printing solutions, product distribution and personalisation concepts, we have continued to grow and add to our product portfolio to meet our customers’ needs.
Our mission is to bring your ideas into a reality, select the right retail partners to work with and build a bond of trust with our clients to be able to provide the best quality, at competitive prices without impacting on our creative spirit and innovative nature.


Within 2 decades, PRECISE Group had continuously grown into a multi faceted business, operating within and through the whole GCC With strong networks in various industry segments, we have developed into complimentary yet diversified business verticals, providing top of the line solutions, putting above all, customer satisfaction and ethical business standards.

Retail Distribution

We have developed strong working partnerships with the biggest and most reliable Traditional and E Commerce retailers, keeping our products well exposed and accessible to all customers within the GCC.

Merchandise Development

Our expertise in retail management and merchandise development captured the trust of the biggest institutions and establishments within the GCC Companies come to us to design, source and supply the trendiest and unique merchandise items to be offered into their outlets.

Bespoke Crystal Manufacturing

We know personalisation sells well. Putting the client needs at the top of our priority list, complimented by fine craftsmanship, our Bespoke Crystals Manufacturing business had expanded our network from private clients to Nation Leaders.


It all starts with the brief from the customer that will help us to understand the brand and positioning and is the base for our team to conceptualise ideas.

Knowledge from past experience and our forward thinking approach helps to offer visual concepts in a variety of style direction that are in line with the brand guidelines The final design will offer 2 and 3 dimensional renderings of the products In addition, we can design packaging, labeling as well as the layout for your merchandise space that will help to enhance the presentation and selling of your product.

Prototyping is the Proof of Concept which allows the customer to see their product in working order with design features.

Working with manufacturers that adhere to international quality standards such as Sedex and Fama ensuring that we can supply the right certifications based on the requirements of the customer Quality control starts right from the start of the manufacturing process and is continued during the entire development.

An experienced logistic team ensures the deliveries are efficient

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